The Daily Assembly
We make it easy to drive results with the best tips, tricks & tools for influencer marketing.
July 18th, 2017
Team offers free trial to streamline influencer management and help marketers focus on scale.Read more
July 13th, 2017
In 2017, I think it’s safe to say that digital marketing is the future. The present as well, to be fair. The data we are bombarded with from left, right, and center doesn’t leave much space for debate. Digital ad spending now constitutes 37% of total ad spending in the US, and has already overtaken TV.Read more
June 29th, 2017
It won’t surprise anyone to say that business of influencers and nonprofit organizations are fundamentally different – different agendas lie at their very cores. However, both have to go through a similar path to reach their goals, since they both need to reach their audiences, be heard and sell their message.
Charities and the like rarely have the resources that businesses do to break through the marketing noise and present their cause to the public. Without the paid advertising reach of top businesses, non-profits are naturally at a disadvantage. This means that they have to stay on top of their game and think of new and creative ways to promote their causes.
June 15th, 2017
In April of 2017, the Federal Trade Commission (FTC) issued a press release and sent several individual letters reminding digital marketers and social media influencers that the government expected them to adhere to its disclosure requirements for sponsored content. With that note, the open secret that some celebrities and other influencers were paid for their endorsement suddenly became a lot more open and a lot less secret.
But will the increased focus on disclosure have an impact on the value of influencer marketing? Will consumers reject content from their favorite influencers when a “sponsored” or “ad” disclosure is attached?
June 1st, 2017
Influencer marketing has seen an influx of interest in 2017. From large-scale advertising campaigns to the use of micro-influencers to target narrow market niches, brands are leveraging the power of peer influence on social media. But as the use of individual promoters on social media grows, marketers are faced with a growing problem--learning the language and customs of influencers and influencer marketing.
The influencer marketing cycle is different than any other we’ve seen.
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