The Daily Assembly

We make it easy to drive results with the best tips, tricks & tools for influencer marketing.

August 17th, 2017

Don’t Let Hashtags, Bots, and Shadowbans Ruin Your Influencer Marketing Campaign

Instagram hates fakers. It might be okay to Photoshop that image of yourself on vacation, but don’t buy followers or fake your engagement. Users who employ bots to follow and unfollow other accounts, automatically post content, or post fake comments to simulate engagement can find themselves shut down quickly.

By Neil Henderson

CEO / Co-Founder

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August 16th, 2017

Manage all of your influencer marketing campaigns under one roof

Influencer marketing is everywhere, and it’s growing like crazy. Marketers are telling us that it is the biggest challenge of 2017, and it’s impossible to stay on top of reporting, relationships, and ROI, all at once.

By Media

Assembly

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August 3rd, 2017

Influencer Marketing Done Right in 2017: the Best Campaigns (So Far)

As we’ve said before, influencer marketing done right is virtually limitless when it comes to the areas of promotion. Whether it’s a local business owner, a huge corporation, a nonprofit or an up-and-coming brand looking to make it big, all can thrive on a well thought-out and accurately targeted campaign. On average, for every dollar spent on influencer marketing, businesses generate a $6.5 return. No wonder 11.7 percent of US marketing budgets are dedicated to social media – a number that is steadily growing (up from just 3.5 percent in 2009.)

By Chris Namiotko

Influencer Marketing Contributor

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July 27th, 2017

Micro influencers can boost big results for the right brand

When you read about influencer marketing, one of the most common adjectives used to describe it is new. Well, in the grand scheme of things, it most definitely is new. However, in the ever-changing world of content marketing, it is already a well-established form of brand promotion; enough so that most influencers have already caught scent of the amount of money they could be making.

By Chris Namiotko

Influencer Marketing Contributor

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July 20th, 2017

Make Data-Driven Decisions with the Influencer Calculator

Have you faced this dilemma yet? As a digital marketer, you know that the key to reaching your target audience is through influencer marketing. But you’re hitting a wall when it comes to convincing the people in charge of your budget!


Or maybe you have the budget to launch a campaign but you want to make sure you are investing in the right channel.

By Marco Pimentel

Influencer Marketing Guru

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