The Daily Assembly

We make it easy to drive results with the best tips, tricks & tools for influencer marketing.

January 18th, 2018

Top Social Media Trends to Watch in 2018

Social media trends change so quickly that staying on top them can feel like a full-time job. And the minute you think you’ve finally figured a few things out—you’re probably already five steps behind.



To stay ahead of the curve, let’s look at some of the biggest social media trends to keep an eye on in 2018.

By Neil Henderson

CEO / Co-Founder

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January 11th, 2018

Facebook, Instagram, LinkedIn and Pinterest: Finding the right social media channel for your influencer marketing campaign

Assembly grew out of our awareness that social media influencers were making a measurable impact, coupled with the common pain points of managing a successful influencer marketing campaign. We knew influencer marketing was the future of social media marketing and wanted to create a platform that would allow marketers to harness a (digital) tool that applies the best performance analytics.

By Marco Pimentel

Influencer Marketing Guru

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January 4th, 2018

Beyond the Boilerplate: Must-Have Provisions for Influencer Contract

Influencer marketing, that expanding frontier of opportunity, is calling to brand marketers with the promise of fresh new ways to engage consumers. Offering more authenticity than old-school celebrity endorsements and uniquely qualified to provide social proof, influencer marketing is the new digital marketing trend to watch.

By Neil Henderson

CEO / Co-Founder

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December 21st, 2017

2017’s Awkward Moments in Influencer Marketing

Influencer marketing was growing up. But, that growth didn’t occur without some awkward moments along the way. Rules were broken, lines crossed, and fines paid.

What exactly happened and how can you avoid making similar mistakes? Let’s have a look.

By Neil Henderson

CEO / Co-Founder

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December 14th, 2017

Exploring the Reach of Forbes’ Top Beauty Vloggers

Women spend an average of two years perfecting their makeup routines. So, it shouldn’t come as any big surprise that cosmetics is a $13 billion industry. With the rise of social media beauty vloggers taking center stage, magazine beauty editors are taking second rank to influential vloggers. Most brands have shifted away from print media buys and instead are investing their budget in social media.

By Nadia Tatlow

Influencer Marketing Contributor

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