The Daily Assembly
A blog about the data, research and success of Influencer Marketing.
May 18th, 2017
Influencer marketing has already proved itself to be a powerful tool for brand promotion, as well as fertile ground for creative minds. But as with most new ideas, there has been a lot of trial and error. Although not every campaign is successful, there are many excellent examples of how to build a strong brand and increase return on investment.
By now, marketers are able to outline a pattern and figure out the basics of what works and what should be avoided; this, however, does not decrease the number of opportunities when it comes to implementing out of the box ideas. Regardless of the company’s size – with the right approach and proper tools, everyone can greatly benefit from a well thought-out campaign. Let’s take a look at some companies that definitely got it right.
March 17th, 2017
Almost 90% of internet users trust what they read in blogs and recommendations found on online forums. This confidence indicates that word-of-mouth marketing, based on the credentials of internet users, is ripe for development. When you consider this figure with Instagram's claim that it has over half a billion users, it's plain to see that Instagram can provide an effective medium to direct messages to potential customers. Just as with traditional persuasion techniques, the so-called "halo effect," most often associated with television advertising, applies here - that is, promoting products through well-known, famous and liked people.Read more
December 2nd, 2016
Since influencer marketing is still a fairly new phenomenon with plenty of unexplored ground to cover, the occasional fail in an otherwise reasonable campaign should not come as a surprise. On the other hand, what we do know is that the core concepts of human interaction remain the same in any scenario, be it traditional business, influencer marketing, or everyday communication.Read more
November 26th, 2016
Facebook, having recently noticed the interactive success influencers and brands are having on its platform, sought to facilitate these deals as a way for influencers and verified profiles to get in the monetized brand promotion game, one that was formerly only available to verified pages.Read more
You have successfully subscribed to our newsletter.