The Daily Assembly

A blog about the data, research and success of Influencer Marketing.

August 17th, 2017

Don’t Let Hashtags, Bots, and Shadowbans Ruin Your Influencer Marketing Campaign

Instagram hates fakers. It might be okay to Photoshop that image of yourself on vacation, but don’t buy followers or fake your engagement. Users who employ bots to follow and unfollow other accounts, automatically post content, or post fake comments to simulate engagement can find themselves shut down quickly.

By Neil Henderson

CEO / Co-Founder

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August 3rd, 2017

Influencer Marketing Done Right in 2017: the Best Campaigns (So Far)

As we’ve said before, influencer marketing done right is virtually limitless when it comes to the areas of promotion. Whether it’s a local business owner, a huge corporation, a nonprofit or an up-and-coming brand looking to make it big, all can thrive on a well thought-out and accurately targeted campaign. On average, for every dollar spent on influencer marketing, businesses generate a $6.5 return. No wonder 11.7 percent of US marketing budgets are dedicated to social media – a number that is steadily growing (up from just 3.5 percent in 2009.)

By Chris Namiotko

Influencer Marketing Contributor

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July 27th, 2017

Micro influencers can boost big results for the right brand

When you read about influencer marketing, one of the most common adjectives used to describe it is new. Well, in the grand scheme of things, it most definitely is new. However, in the ever-changing world of content marketing, it is already a well-established form of brand promotion; enough so that most influencers have already caught scent of the amount of money they could be making.

By Chris Namiotko

Influencer Marketing Contributor

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July 13th, 2017

5 Tips for Improving Your Communication with Influencers

In 2017, I think it’s safe to say that digital marketing is the future. The present as well, to be fair. The data we are bombarded with from left, right, and center doesn’t leave much space for debate. Digital ad spending now constitutes 37% of total ad spending in the US, and has already overtaken TV.

By Chris Namiotko

Influencer Marketing Contributor

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June 29th, 2017

Fitting the Pieces – Do Influencers Go Well with Nonprofits?

It won’t surprise anyone to say that business of influencers and nonprofit organizations are fundamentally different – different agendas lie at their very cores. However, both have to go through a similar path to reach their goals, since they both need to reach their audiences, be heard and sell their message.


Charities and the like rarely have the resources that businesses do to break through the marketing noise and present their cause to the public. Without the paid advertising reach of top businesses, non-profits are naturally at a disadvantage. This means that they have to stay on top of their game and think of new and creative ways to promote their causes.

By Chris Namiotko

Influencer Marketing Contributor

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