The Daily Assembly
A blog about the data, research and success of Influencer Marketing.
June 15th, 2017
In April of 2017, the Federal Trade Commission (FTC) issued a press release and sent several individual letters reminding digital marketers and social media influencers that the government expected them to adhere to its disclosure requirements for sponsored content. With that note, the open secret that some celebrities and other influencers were paid for their endorsement suddenly became a lot more open and a lot less secret.
But will the increased focus on disclosure have an impact on the value of influencer marketing? Will consumers reject content from their favorite influencers when a “sponsored” or “ad” disclosure is attached?
December 29th, 2016
With the help of some of the most creative minds on the planet, marketing has evolved tremendously over the last couple of decades. Although it sometimes feels like everything has already been said and done, campaign creators still come up with effective and engaging content that resonates with its target audience. The rise of social media has given marketers a whole new field to play in, and boy do they have fun doing it. The fast-paced and constantly evolving nature of social media makes it a tricky place to work in, but every so often the marketers get it just right. Be they small, huge, simple or complex, here is a list of some of the most successful influencer marketing campaigns of 2016.Read more
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