The Daily Assembly
A blog about the data, research and success of Influencer Marketing.
August 16th, 2017
Influencer marketing is everywhere, and it’s growing like crazy. Marketers are telling us that it is the biggest challenge of 2017, and it’s impossible to stay on top of reporting, relationships, and ROI, all at once.Read more
July 20th, 2017
Have you faced this dilemma yet? As a digital marketer, you know that the key to reaching your target audience is through influencer marketing. But you’re hitting a wall when it comes to convincing the people in charge of your budget!
Or maybe you have the budget to launch a campaign but you want to make sure you are investing in the right channel.
July 18th, 2017
Team offers free trial to streamline influencer management and help marketers focus on scale.Read more
May 25th, 2017
At the close of 2016, the Data & Marketing Association made its predictions for the future of the marketing industry. Among those predictions was that social media marketing would not only continue to grow, but would consume nearly one-quarter of brands’ marketing budgets within the next five years. With this type of investment, brands should—and will--expect to be able to track the ROI of their social media marketing efforts in clear and actionable ways. Like other areas of digital marketing, using social media channels will transition to a data-driven effort.Read more
May 11th, 2017
In response to industry evolution, businesses are allocating a large portion of their marketing budget to online channels, particularly influencer marketing. Once viewed as a supplement to more traditional marketing measures, influencer marketing has become a core component of brand marketing. Google Trends indicates that interest in influencer marketing has steadily grown over the past twelve months. Web users’ interest in influencer marketing now consistently exceeds content marketing on Google’s interest graphs.Read more
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